Facebook will be making new changes on how news feed works, making posts from businesses, brands and media less prominent. Mark Zuckerberg posted on his page that content which sparks conversations among family and friends who use the site will be emphasized. Organizations on Facebook may see the popularity of their posts decrease as a result. The changes will be happening over the coming weeks. “We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other,” wrote Mr. Zuckerberg.
Mark Zuckerberg said, if public content is to be promoted, it will now have to be seen to encourage community interaction as it happens within the tight-knit groups that discuss TV programmes and sports. An example given by Facebook in a separate post was live video feeds, which tend to generate much discussion. “By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” added Mr. Zuckerberg. “But I also expect the time you do spend on Facebook will be more valuable.” He promised to make changes on Facebook in 2018 as he plans to ensure that users were protected from abuse and that time spent on the site would be time well spent. “It's definitely a significant change,” said Laura Hazard Owen at Harvard University's Nieman Journalism Lab. “It's going to affect publishers a lot, we're going to be seeing a lot less news organically pop up in our news feeds.”
Ms. Owen stated that Facebook had not been very clear about what sort of discussions the site's revamped algorithms would prioritize. It might end up being “the most controversial stuff" that generates heated conversations, she suggested, or simply content pulled in from group pages where users engage with others on specific topics.